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WRC Gets Great New Promoters

WRC Gets Great New Promoters

Rally fans rejoice! The World Rally Championship – so disappointing in recent years – has at last hooked the right promoters to bring the sport back to the level it achieved in the old Group B days; but hopefully without all the tragedy.

After much unnecessary faffing about by the FIA, it has finally been announced that The Sportsman Media Group and Red Bull Media House have signed up to promote this great sport in 2013 and beyond. With a household name like Red Bull – no strangers to active sports promotion – on board there is every reason to hope that next year will see a massive resurgence in the popularity of this great motor sport.

This announcement has been enhanced by the further news that nine times World Champion Sebastian Loeb is to retire from active participation at the top level; although he will contest a few rounds next year for Citroen, he won’t be in contention for the title. This will be good news for every other driver as Loeb has dominated the sport for the last decade, establishing himself as, without argument, the greatest rally driver ever.

Alongside the new promoters come some rule changes. Basically, it will cost less for teams to compete which in turn means that there will hopefully be greater participation from manufacturers. Already Volkswagen have confirmed a full blown WRC Polo Team, probably headlined by rising French star Sebastian Ogier. Hyundai will make a belated return and field a rally version of its popular i20 (pictured) with the intention of full commitment by 2014.

Over the years fans have been increasingly starved of TV coverage as time has gone on. This hasn’t been helped by the total domination by the mighty Citroen / Loeb alliance. In 2012, with no real promoter other an the individual sponsors for each event, Motors TV have struggled on with ‘day after’ highlights of each events. The commentary from Colin Clarke and Julian Porter is terrific but this doesn’t make up for the paucity of media interest.

Although the in-car shots are great it would be good to see more use of the aerial helicopter coverage too. The manufacturers need top media coverage to promote their wares. The cars look like the ones we drive (on the outside at least) and the sport itself is a truly exciting spectacle.

Let’s hope that between the promoters, the FIA, the World Motor Sport Council and the car makers themselves, 2013 will be the year that the WRC once again reached the heights it has previously achieved. Let us also hope that it’s free-to-air viewing too!

This post was written by:

- who has written 474 posts on Motor Blogger.

Geoff is a freelance writer and photographer.

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