Categorized | Auto News

Turning Over A New Leaf

Turning Over A New Leaf

Understandably, considering the amount of investment involved, Nissan would appreciate it very much if we would all buy an electric Leaf as soon as possible. To encourage us in this green endeavour they are using social media to promote their zero-emission cars. The campaign is called ‘The Big Turn-on’, which is a 100 day labour of love to demonstrate the benefits of electric vehicles, and to bust the myths that surround them through online influencers, owners, and celebrities. No doubt the terrible play on words was deliberate. In the interest of your sanity Motor Blogger will try to avoid using daft puns and the like in the rest of this article.

Those bright sparks at Nissan say that the idea behind the campaign is to encourage communities to support electric vehicles. They’ve got a website of the same name – as well as using the social sites as conduits – where prizes can be won and information gained. The original plan was to get one million people switched on to the Nissan Leaf but they have achieved that easily, Europe wide.

The city that achieves the most ‘turn-ons’ (and there was us thinking that Amsterdam has had that record for years) wins 30 Quick Chargers – which can give an 80% charge in 30 minutes – and the company plan to donate some 400 in all to aid the current efforts to speed up the electric infrastructure development. Additionally the most successful ‘influencer’ in each country will win a new Leaf.

As well as encouraging European drivers to consider the benefits of zero-emission motoring they also want to show that the Leaf is safe, environmentally friendly and cheap to run. They suggest that the vehicle range is sufficient for most local daily journeys. This would depend on the frequency, obviously. Mind you, range anxiety aside, the Leaf is a good car, winning top prizes on the award circuit around the world. It has achieved the five star safety rating from NCAP and comes with the expected air-con, sat-nav and parking extras.

Nissan say that the AC motor in the car develops 80kw of power and an impressive 280Nm of torque from its in-house developed laminated lithium-ion battery. Over night 100% charging from a normal source will take eights hours as is usual these days so no shocks there.

The drive towards electric motoring seems to be gaining pace despite the efforts of the nay-sayers. So why not log-on and turn-on to the Nissan Leaf?

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- who has written 474 posts on Motor Blogger.

Geoff is a freelance writer and photographer.

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