Tag Archive | "Virtual Experience"

Just Like The Real Thing


Virtually anything is possible. Your avatar can travel to foreign lands and meet exotic people or do battle with sabre-toothed monsters. You can acquire enemies and a massive gun with which to shoot-em-up or you can be a passenger in WRC rally car as it hurtles down narrow forest tracks. The world is yours.

Now, especially if you are a fan of the Jaguar Land Rover (JLR) stable of vehicles, you can experience your heart’s desire before you finally decide to buy it, thanks to some clever boffins down at the factory.

Virtual Experience, as it is called, first featured on the JLR stands at the Paris Motor Show this year. Basically, it is a digital showroom that utilises a 1:1 scale representation of any JLR model configured just how you’d like it. The screen show the results in glorious ultra high resolution 3D with no less than five million polygons, whatever they are. Once set up the potential buyer can ‘explore’ the vehicles using natural movements and gestures.

The science might be complicated but the application of it is not. All that’s needed is a big display screen and a computer that can be set up anywhere that’s suitable. It would seem to be a great addition to the showroom, for example, or spaces where it isn’t possible to feature a real car.

The company believe that it could, in one form or another, be rolled out to mobile devices in due course. The upshot of this would be that a client could design his ideal configuration at home and ‘present’ it to Virtual Experience.

This is very impressive. The chance to be able to see and move around the product of your imagination is very desirable indeed and may put paid to some otherwise questionable styling decisions by the customer. It is very unlikely that a dealer will have access to demonstrators across the range, so before even arranging a test drive it will be possible to ‘see’ your car. Just like the real thing, in fact.

This particular technology belongs to Jaguar Land Rover but how long do you think it will be before all the other manufacturers have something similar? It is certainly a remarkable sales aid and a great advantage to the customer. Sadly it is not yet possible to see how Tulisa would look sitting in the passenger seat. A serious oversight – JLR please note.

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