Tag Archive | "soft-tops"

The Wind In Your Hair


There’s nothing quite like it, is there? Going topless in your car on those balmy, halcyon days of summer – both of them. The convertible car is something of a tradition in these septic isles. Not so many years ago moustachioed smooth operators with oil-slick hair would entice a popsy into the open-top Jag with the offer of a fashionable headscarf, the rascals, and soft-tops have been popular with Brits ever since.

Apparently the UK is one of the biggest markets for soft-tops and convertible tin-tops in the world. We can’t get enough of them, yet in a rather bizarre turn of events, many of us don’t take the tops down – at least according to Audi.

The German company is predicting a late surge in demand for convertibles despite the patchy summer. Perhaps they know something we don’t. Nevertheless it seems that, like a coy boy, we shy away from actually doing the deed and letting the wind do it’s work on our hair. This sort of begs the question, ‘Why buy the things in the first place, then?’

Audi, who have four soft-tops in their range, conducted a survey this August and found to their astonishment that forty six percent of owners rarely or never lower the roof. It seems we admire the sophisticated looks but baulk when it comes to experiencing the great outdoors at speed. In short it is the appeal of owning a convertible that informs our decisions rather than the practicalities.

Women are more likely than men to come out of their shells. Whether this is to do with some sort of feisty female rebellious streak or just to get rid of the late-night kebab smells from the cabin is not known. Nevertheless the ladies lead the way with some 39% electing to slip the top off. Men, on the other hand can only muster a pathetic 32%.

The for and against lobbies are also governed by age. The 25 to 34 age group are most likely to chance it and for some reason that science will never be able to explain, those living in the East Midlands are the keenest when it comes to open-air driving. Living in that region probably hardens them to the elements, like gnarled hill farmers. Who knows?

The British climate is not conducive to convertible motoring. This year is no exception and as a result waiting times for some of Audi’s convertibles are coming down, so if you are anticipating a long Indian summer then get your order in now. Especially if you live in the East Midlands.

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