Tag Archive | "pulsar"

Feeling Your Pulsar


For a long time now the car makers of the world have looked at arguably the most popular hatchback in the world (clue: it comes from Germany) and wondered how on earth they can better it. There have been several attempts recently, especially from the Far East, but all have fallen short of the iconic automotive benchmark.

Now it is Nissan’s turn. Riding high on the surge of popularity of the Qashqai and Juke crossovers they have decided to pitch into this market with the new Pulsar hatchback. It will be interesting to see more of this attractive looking vehicle when it is unleashed upon us in November.

pulse2 Feeling Your PulsarClearly, the company have put the memory of their last effort – the uninspiring Almera – behind them and are coming at the opposition with a new car allegedly packed with innovation and technology.

The suggestion is that they intend to price the new car very aggressively. The rumour mill is saying the difference could be as much as fifteen hundred pounds at base price level. That’s confidence – but is it wise?

People who buy that German car do so precisely because it is so good. They do not baulk at the price differential between it and the rival offerings. So the question has to be asked: can the Pulsar steal the limelight based on price alone? It seems unlikely.

Nissan are pinning their hopes on what they describe as ‘exciting new technology’. For example, the Pulsar will feature Google ‘Send To Car’. This apparently allows owners to send addresses to the car’s navigation device remotely via an app from their mobile devices. Quite how often anyone will actually do this remains to be seen.

Nissan say that their new hatchback will be powered by a four pot turbo-charged 1.2L petrol engine or a similar 1.5L diesel. Later they will introduce a 1.6L turbo-petrol presumably in a hotter version. Nissan also say that the 1.2L turbo-petrol will be capable of 67mpg which, although good, is hardly new territory.

Will it be enough to tempt buyers away from the German favourite? We’ll have to wait and see.

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