Tag Archive | "ME.WE"

ME.WE: Toyota’s Eco-Car.


If, as an animal lover, you keep a Panda as a pet then you should steer clear of this new Toyota – should it ever make it in into production. In line with current thinking, this new concept car from the Japanese giant has been christened with a silly name. It is made, at least in part, with bamboo.

This is the latest in an increasingly long line of cars that care for the environment. Now, we don’t want to bamboozle (heh) you with a load of eco-babble about rain forests and future human challenges; suffice it to say that this is Toyota’s idea of how we can all own cars in a world without petrol.

The name ME.WE is supposed to express the company’s concern for your personal well-being (ME) and that of others (WE). It might be well meaning but it’s all a tad sickly isn’t it? Still their heart’s in the right place: – this car is, as you would expect, electric and uses the same in-wheel motors as the I-ROAD, Toyota’s city-trike concept. The batteries are under the floor as they are in the iQ. Building in this way means that all the available space can be used for passengers and luggage. See image.

Toyota see this concept as being adaptable to most lifestyle choices. It responds, so they say, to people’s behaviour and expectations. Truly a people’s car then, because it allegedly surmounts social status. The company state that “the concept should propose an alternative synthesis based on personal choices”. Terrific, but will somebody please explain what ‘alternative synthesis’ is.

Still, enough levity. This is the shape of things to come. Get over it. The purpose is clearly to demonstrate that a perfectly serviceable car can be made using the lightest of materials – in this case polypropylene panels built around a tubular aluminium frame – knocking off twenty percent of the weight of the average supermini. The body panels are 100% recyclable.

The floor is made from bamboo, as are all the horizontal surfaces in the cabin. The ME.WE is said to be easy to keep clean with just a simple wash – no expensive waxes required. So, easy to use, cheap to run, a choice of two or four wheel drive, simple to clean and kind to the environment; what’s not to like? Nothing, apart from the daft name. If it does come to market then, as a second car at least, it could do well. And if you don’t like it, feed it to the Panda. Now that’s recycling.

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