Tag Archive | "i brand"

BMW Will Woo Drivers With The “i” Brand


First images of BMW’s new plug-in hybrid concept roadster have been released. Nice, isn’t it? BMW hope to woo us with the “i” brand in the coming years, appealing to our love of technology and our sense of responsibility. It will all start with the i3 city car in 2013, so not so far off. It is hoped that the final version of the i8 coupe will be launched late in 2014 with the Spyder version (pictured) to follow soon after. The idea is for a convincing sports car with the running costs of a city car. Outstanding!

The i8 Concept Spyder is a plug-in hybrid, powered by an eDrive drive- train which combines a high performance electric motor with a turbocharged, three-cylinder petrol engine. The lithium-ion batteries are stowed centrally for the benefit of weight distribution, and can be charged quickly from a domestic power socket.

This remarkable car benefits from using a 131bhp electric motor to drive the front wheels and a 223bhp turbo three-cylinder petrol engine to deliver power to the rear; both motors have been developed in house by the company. The car’s light weight coupled with the combined power of 354 horses will ensure startling acceleration and a high but limited top speed whilst delivering, so BMW claim, 94mpg. It’s remarkable, isn’t it, what the motor industry has achieved in a couple of decades. Cars we desired so much just a few short years ago now seem to belong to the stone age.

Lucky owners will be able to plug it into a domestic socket and recharge it in less than two hours. In electric only mode the car will be capable of only about 19 miles but that isn’t really the point of a hybrid, is it? By all accounts the interior is just as compelling as the exterior. Understandably, BMW are bigging this range up and, with the current crop of contributions from other manufacturers, the race for alternative power is really heating up.

Looking at the wonderful design aesthetics I doubt many of you would say no to one of these. The chance to continue with your sports driving whilst achieving nearly 100mpg is a compelling reason to want this car. Snags? Well, yes, and you’ve probably already thought of it. A figure being bandied about is £80,000. Still want one though. Probably best to start saving now, wouldn‘t you say?

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bG9nZ2VyX0xvZ28uanBnIjtpOjI7czo3MzoiaHR0cDovL21vdG9yYmxvZ2dlci5jby51ay93cC1jb250ZW50L3dvb191cGxvYWRzLzMtTW90b3JfQmxvZ2dlcl9Mb2dvLnBuZyI7fTwvbGk+PGxpPjxzdHJvbmc+d29vX3ZpZGVvX2NhdGVnb3J5PC9zdHJvbmc+IC0gQXV0byBOZXdzPC9saT48L3VsPg==