Tag Archive | "car search"

Buying A Car Gets More Complex


In these times of advanced technology, buying a car has become much easier. Or so you’d think. Back in the dark days before the internet the process was basic. For a new car you went to the nearest main dealer of your choice. For a used car you trawled the local press or the venerable Auto Trader until you found you heart’s desire and went to view it.

Now though, the internet has become so sophisticated that you can do it all sitting at your monitor; but wait – is it really that straightforward? It is reckoned now that there are possibly more than twenty ways we approach the process of finding our new wheels.

If uncertain about which brand or model the process starts at the dealer and/or manufacturer or OEM websites, accessed via search engines. We might listen to dealer ads on local radio or on the television. Most car makers and many, many magazines, bloggers and other third party sites offer videos of varying quality showing the cars in action. We might even follow relevant information or people on social platforms.

We look at reviews and consumer advice; we share with friends or like-minded individuals. To secure our dream we must locate and contact dealers, compare prices and specifications and all of this happens before we get up off of our backsides to go and view the things live.

Finally, there’s the essential test drive and inevitable negotiation. So, back in the pre-pc era it was, frankly, simple and easy to buy a car – it just involved more shoe-leather. Now we jump through virtual hoops and the real joke is that we think it is easier!

There is another way. We are seeing the rise of the one-stop motor car shop. There are now websites and great apps like I Want A Car where prospective buyers can trawl their local area – or even further afield – to find that special motor. Surely there can be no better way of finding a car than by getting someone else to do all the work. Perhaps there’s something in this internet car search stuff after all.

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