Tag Archive | "BlueMotion"

Massive Volkswagen Campaign At The Frankfurt Show


When you’re on a roll, you’re on a roll. That presumably is the philosophy of the good people at Volkswagen because, at this year’s Frankfurt Motor Show to be held next month, they are showcasing no less than fifty three vehicles on a 8,893m² stand in Hall No.3.

Although times are tough in the new car industry these days, VW seem to have the capacity and resilience to just keep the good stuff coming. The brand highlights are the world premiere of the e-Golf and the new Golf R, plus one further model we‘ve yet to see.

Thanks to their success in the World Rally Championship with Sebastien Ogier leading the charge, this year they are using that sport as one of their main themes along with their four-wheel drive 4MOTION technology and ‘Think Blue’, targeted at the ecological stance of their ‘Bluemotion’ vehicles.

The overarching theme however is ‘Electrifying’. This motto not only refers to e-mobility as represented in Frankfurt by products such as the e-Golf, e-up! and XL1 along with other numerous exhibits backed up by shows on large screens. Everything about the stand takes up the “electrifying” theme and is designed to create an emotional impact on visitors. Apart from e-mobility, this includes the link between car, man and technology; connectivity or Volkswagen’s approach to other forward-looking drive-train technologies over and above e-mobility.

They even developed a feature allowing visitors to take a ‘Think Blue’ stroll past Volkswagen models which particularly feature economic and green technologies. An “Innovation Wall” provides visitors with interesting information on sustainability, technologies and innovations.VW2 Massive Volkswagen Campaign At The Frankfurt Show

There is much to applaud about Volkswagen these days. They really do seem to have their finger on the worldwide pulse when it comes to the cars we want to drive. OK, some of the vehicles on offer are not the most exciting, but when it comes to offering a variety across economy and through into performance they are going to be hard to beat. No wonder they need a big stand!

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VW At The Forefront – Again


Everybody know the Volkswagen Golf. It is rightly considered to be a reliable and classy choice for the discerning motorist. It therefore comes as no surprise to learn that the seventh generation of this popular evergreen has been shown at the Paris Motor Show.

Over the last few years this established car has spawned a sort of frugal sibling which goes under the guise of the Golf BlueMotion. Same car but with the emphasis strongly on economy. Volkswagen clearly understand the needs of the modern motorist and are catering for it. The price of petrol dictates nothing else.

So it is then that the third generation of the BlueMotion Golf has been simultaneously announced at the Paris show – and it’s an astonishing revelation. Who would have considered just a few years ago that a car with a 1.6L diesel engine developing 110bhp could achieve 88.3 miles per gallon whilst only belching out a modest 85g/km of the smoky stuff. This is the claim made by the company.

It seems clear that because of the public’s concern about the real-world suitability of electric vehicles, at least for now, those clever engineers at VW have decided to hedge their bets with some serious conventional engine technology. The result is the success story that is BlueMotion.

This frugal Golf has been around now for five years and this is the car’s third version. At its introduction the combined figures of 62.8mpg and 119g/km seemed awesome but they pale into insignificance compared to the latest version. With a fifty litre fuel tank this car can achieve a theoretical distance of 970 miles. Even for the driver with the worst mother-in-law in the world this is probably far enough in one sitting.

Consumption figures like this can’t be achieved without some serious engine evolution. This small four cylinder motor is loaded with the latest tech – thermal management systems, reductions in internal friction (always a good thing), water-cooled intercoolers, catalytic converters, particulate filters; the list is endless and probably includes the dark arts. Whatever; this is a seriously efficient car.

But efficient doesn’t have to mean dull. This is still a Golf, so buyers can expect the legendary build quality, the usual high standard of fixtures and fittings and excellent aerodynamic properties. Needless to say there will be no point in trying a grand prix standing start against a GTi but that isn’t the reason people will buy this car. What it may lack in performance it makes up for in every other department. Although the Golf is at the more expensive end of this sector it has still got to be a great long-term buy.

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