Tag Archive | "AMG"

Aston And AMG – Quite A Team


Buyers know what to expect when they buy a Mercedes. When they specify an AMG Mercedes they also know what to expect only with a portion of additional adrenalin and a touch of madness. When buyers decide on an Aston Martin they are, it is fair to say, buying into a different dream. In the UK there is a certain amount of nostalgia attached to that venerable name which is quintessentially British in origin.

On the other hand, the cars we buy today are really a product of the world car industry rather than some niche brand built in a country corner. So it comes as no surprise to learn that Aston Martin are teaming up with Mercedes-AMG GmbH, the performance arm of the mighty German company.

Both parties have signed a ‘letter of intent’ to this effect whilst working towards a full blown agreement by the end of the year. It isn’t a takeover but rather a collaboration. Both sides are remaining tight-lipped about the deal so there’s a non-disclosure order hanging over the arrangement for the time being. AM cars will continue to be made at Gaydon in Oxfordshire and will remain independent.

The idea is that AM will have access to the development of bespoke V8 power-trains and certain components of electric/electronic architecture. This hints at a future hybrid development. In effect this seems to be an ‘economies of scale’ exercise on the part of AM and Mercedes will get a percentage of non-voting shares. It seems to make sense; although Aston make wonderful cars they are not at the cutting edge of profitability so it does seem like the right thing to do on the face of it. Imagine a world without Aston Martins. Unthinkable.

V Aston And AMG   Quite A Team

So, it looks like, at sometime in the future, our Aston Martins will be powered by Mercedes. Does it matter? If a car looks like an Aston and sounds like an Aston then it must be an Aston. Most buyers won’t care that the car is part Mercedes because that name brings with it a sense of reliability. We’ll draw the line at an AMG badge on the back though. That would be too much. Out of the question. Harrumph.

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