Categorized | Auto Shows

Sao Paulo Sensations

Sao Paulo Sensations

Motor shows are perennially popular. They are the conduit for manufacturers to let the buying public know about their latest offerings and concepts. They tell us which way the industry is going. Up here in the hard lands of the winter we’re used to hearing about the shows in Europe and the Far East, but down in the Southern Hemisphere, where the other half live, people buy cars too apparently and one of their most prestigious motor shows has just closed in Sao Paulo, Brazil.

Manufacturers are keen to commit to Brazil as they see it as a growing and productive economy, unlike stagnant Europe. Brazil is now listed as the fourth largest car market in the world and car makers have sensibly been revealing new models to this burgeoning market.

Volkswagen have been aware of this for decades of course. They’ve been building cars there since 1959. This time they have introduced the new, and frankly sensational Taigun concept to the world (pictured). It’s an SUV, Jim, but not as we know it. Based on the UP! City car but with slightly larger dimensions, it is a full five-seater with a punchy one litre engine driven through a six speed ‘box. Lined up against it’s bigger siblings the Tiguan and Toureg, the family resemblance is there but in a tiny dimension. If it is finally built, and it looks probable, it will almost certainly sell in droves.

In keeping with the small is beautiful theme, Nissan have shown the Extrem concept – and yes, that is the right spelling. Designed to sit below the Juke and Qashqai models, the Extrem is based on the Micra platform and is believed to be demonstrating Nissan’s future look.

Interestingly, Renault sell their Dacia brand in South America badged as Renaults. This is apparently because there the people don’t really go along with the rather pretentious idea of low budget ranges and the like. There are cheap cars and there are expensive cars and that’s it. Thus the Dacia Duster becomes the Renault DCross and very butch it is to, with many manly embellishments to the exterior. Brazilians like their motors a bit tougher than us soft Europeans, which is why Honda add bigger bumpers and body cladding to the Jazz and call it the Fit Twist!

Things are changing in the car world. Sao Paulo is now arguably the most vibrant of auto industry market places. All the brand names had a car or two on show and many new ideas have been seen. It demonstrates the continuing trend to smaller vehicles with smaller, more efficient engines. Maybe it would shake up the European market if customers decided to go Latino!

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- who has written 474 posts on Motor Blogger.

Geoff is a freelance writer and photographer.

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