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Massive Volkswagen Campaign At The Frankfurt Show

Massive Volkswagen Campaign At The Frankfurt Show

When you’re on a roll, you’re on a roll. That presumably is the philosophy of the good people at Volkswagen because, at this year’s Frankfurt Motor Show to be held next month, they are showcasing no less than fifty three vehicles on a 8,893m² stand in Hall No.3.

Although times are tough in the new car industry these days, VW seem to have the capacity and resilience to just keep the good stuff coming. The brand highlights are the world premiere of the e-Golf and the new Golf R, plus one further model we‘ve yet to see.

Thanks to their success in the World Rally Championship with Sebastien Ogier leading the charge, this year they are using that sport as one of their main themes along with their four-wheel drive 4MOTION technology and ‘Think Blue’, targeted at the ecological stance of their ‘Bluemotion’ vehicles.

The overarching theme however is ‘Electrifying’. This motto not only refers to e-mobility as represented in Frankfurt by products such as the e-Golf, e-up! and XL1 along with other numerous exhibits backed up by shows on large screens. Everything about the stand takes up the “electrifying” theme and is designed to create an emotional impact on visitors. Apart from e-mobility, this includes the link between car, man and technology; connectivity or Volkswagen’s approach to other forward-looking drive-train technologies over and above e-mobility.

They even developed a feature allowing visitors to take a ‘Think Blue’ stroll past Volkswagen models which particularly feature economic and green technologies. An “Innovation Wall” provides visitors with interesting information on sustainability, technologies and innovations.VW2 Massive Volkswagen Campaign At The Frankfurt Show

There is much to applaud about Volkswagen these days. They really do seem to have their finger on the worldwide pulse when it comes to the cars we want to drive. OK, some of the vehicles on offer are not the most exciting, but when it comes to offering a variety across economy and through into performance they are going to be hard to beat. No wonder they need a big stand!

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- who has written 474 posts on Motor Blogger.

Geoff is a freelance writer and photographer.

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