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Ford’s Breakthrough Customer Programme

Ford’s Breakthrough Customer Programme

In the interests of gaining new customers and hanging on to the ones they have already got, motor companies have been upping their customer care packages of late. This is good news for hard-pressed car owners with family and household budgets to consider.

Of course, car manufacturers are not stupid and they understand that with modern technology and build techniques their cars are inherently much more reliable and long-lasting than they used to be. Thus the chances of being caned for expensive after-sales problems are greatly reduced.

Ford are the latest to come out with an extensive programme of customer care enhancements with their new range of services under the ‘Ford BlueService’ banner. The company already have the biggest dealer network – 650 to be precise nationwide – and this will be rolled out over the coming months across them all. The really good news is that it covers Ford’s of any age subject to certain conditions.FORD2 300x200 Ford’s Breakthrough Customer Programme

BlueService includes a free electronic vehicle health check (eCHECK). Benefits include fixed pricing for parts, servicing and other jobs. They will also offer security and operating system upgrades. Ford Assistance offers free roadside cover if clients have their car correctly serviced by the dealer.

That’s a good deal as it saves having to compare the various third-party companies. All aspects of accident management can be handled through a central point by calling just one phone number. A one stop shop as it were.

This sort of service is worth considering. Given the reliability of today’s cars it is doubtful that Ford will be overwhelmed with customer problems and complaints but it does seem like a good idea to have everything covered in one place.

It is yet to be seen how good the value for money will be against shopping around for all the various features on offer from this plan. On the other hand, on the basis that it is one less thing to worry about, cost may not be at the forefront of peoples’ considerations when the convenience is taken into account.

Many car makers now offer longer warranties and better after-sales service. Ford’s BlueService seems pretty comprehensive so it is probably a good idea to check with your local dealer for the full details. Ford’s make some extremely good cars so even if you don’t currently own one this sort of customer care may just influence the next purchase.

This post was written by:

- who has written 474 posts on Motor Blogger.

Geoff is a freelance writer and photographer.

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