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Colour Matters

Colour Matters

Have you ever really given any thought to the colour of your car?  If you bought your car brand new then you probably opted for the specific colour in the manufacturers range that you wanted.  However, if you bought your car second hand then there is more of a chance that you simply went with whatever colour happened to be on the best value car that met the spec that you were looking for.

So just how much does colour matter when it comes to cars?  Well, like anything else in life, certain products have more demand than others and sometimes this can be determined by something as simple as colour.  Some colours are more desirable than others while other colours are more fashionable in the short term.

Research shows that it all depends on the type of car you are driving.  In certain cases, a specific colour of a certain car can dramatically increase the price, while another car can see a significantly lower resale price.

Let’s take, for example, a Ferrari.  The resale values of Ferrari’s that are not red, yellow or black are often significantly less.  For example, a smoky blue Ferrari will often command literally thousands of pounds less than its red counterpart when it comes to resale, despite them both being of exactly the same spec, mileage and quality in every aspect.  The reason here would be that Ferrari’s are famous for being red and it is a colour that really stands out.  The chances are that anyone buying a Ferrari is doing so to stand out from the crowd and therefore wants a bold colour and therefore a regular blue colour simply isn’t good enough.  Therefore there is less demand and therefore it achieves a lower resale price.  The same also goes for Lamborghini’s and various other sports cars.

On the flip side, when it comes to executive cars, it is the darker and more reserved colours that maintain their price best.  The last thing you want here is a bright red Ford Mondeo.  The typical driver of a Ford Mondeo is looking to blend in and be part of the crowd, not stand out.  That means that the generic colours of silver and grey often hold their prices best.

When it comes to most other cars, anything in black or white always holds on to its price better than any other colour.  So, next time you come to purchasing a car, give some serious thought to that shade of pink that you like so much!

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