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Be Friend-ME in Shanghai

Be Friend-ME in Shanghai

Something happens to executives of motor companies when they give names to their concept cars, falling prey as they do to wild flights of fantasy. When new cars actually come onto the market they regain a modicum of decorum. Nissan for example – the company that brought you the excitingly named Note – have gone especially off their corporate rockers by naming their latest concept the Friend-ME (only teaser images available, sadly) which apparently features a consul described as unique and that allows “Four Seats, One Mind Connectivity – equal information sharing among all on board”. Boggling.

Another company struck by the curse of over-ripe language is Citroen who will be show-casing their concept SUV, the Wild Rubis. The plan is for this to be a new addition to the DS range and very good it looks too (pictured). It has been seen before in a previous concept incarnation, the DSX.

The Wild Rubis is designed to rival the Audi Q5 and the BMW X3. Citroen say that the SUV is primarily aimed at the Chinese market but could well make it to the UK where the DS range is proving very popular. It’s a bigger car than the Q5 and Citroen seem confident that a version will appear as this concept is described as the “ forerunner of the future DS SUV”.

The styling of this concept is dramatic. Roof rails that flow into the C-pillars augment the bold crease along the shoulder line. The ruby paint work apparently changes depending on the intensity of the prevailing light. Other details – engines, interior – are scarce but the company state that the Wild Rubis is a full plug-in hybrid.

This car is based, surprisingly, on the older C5 platform and will be built in China. It will be followed by a big saloon (seen in concept form as the Numero 9 shown last year at Beijing) and a smaller saloon; all of which are designed to cash in on the burgeoning Chinese auto market.

Also at Shanghai we can expect to see the new BMW X4, the coupé /SUV design of which is splitting opinion. The X4 will probably go on sale in 2014. Mercedes are expected to launch a new SUV based on the A-Class and Ford will announce a new global concept, about which they are being very secretive. Couple that with the arrival of the exquisite Maserati Ghibli and the revamped Porsche Panamera and we are in for another automotive treat.

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- who has written 474 posts on Motor Blogger.

Geoff is a freelance writer and photographer.

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bG9nZ2VyX0xvZ28uanBnIjtpOjI7czo3MzoiaHR0cDovL21vdG9yYmxvZ2dlci5jby51ay93cC1jb250ZW50L3dvb191cGxvYWRzLzMtTW90b3JfQmxvZ2dlcl9Mb2dvLnBuZyI7fTwvbGk+PGxpPjxzdHJvbmc+d29vX3ZpZGVvX2NhdGVnb3J5PC9zdHJvbmc+IC0gQXV0byBOZXdzPC9saT48L3VsPg==