Categorized | Auto News

A Bright Day On Dark Roads.

A Bright Day On Dark Roads.

At the time of writing this it is warm, sunny, a pleasant breeze is blowing and your Editor is wearing shorts. You probably didn‘t want to know that. The reason it is mentioned at all is that it seems a bit callous to start making reference to the forthcoming misery and dark roads of Winter, but, hey! don’t shoot the messenger, right?

As the clocks go back onto Winter time the road safety charity Brake is calling on all employers to support their ‘Bright Day’ initiative to promote safer roads for cyclists and pedestrians. It seems that two pedestrians and cyclists are killed and 25 are seriously injured every day in the UK.

The ‘Bright Day’ campaign is to raise awareness of this and thus, hopefully, help to reduce these tragic events and raise funds for use with road safety and to support the injured or bereaved.

The idea is – and some of you low-profile types are not going to like this – that ‘Bright Days’ are dress-down days with a difference. Employees are to be encouraged to wear their absolutely very brightest clothes – whatever they like – in return for stumping up a small donation. The thinking is that this will raise awareness amongst drivers to be keeping a look-out of the more vulnerable road users, especially as the nights draw in.

The clocks go back on Sunday 27 October, and employers are urged to plan their Bright Day to coincide with this time of year when it gets darker earlier and there’s a heightened risk to people on foot and bike. This is a fun and simple way for businesses and organisations to get behind the message. Employees (and the boss) get to dress in high-viz gear and walkers and cyclists are encouraged to do the same but with the real thing and not the comedy outifts. It could also help promote the business by alerting the community and local media to the event day.

Last year over eighteen thousand pounds was raised as companies around the country got involved with the scheme. So dig out your neon tutu and flourescent leg-warmers (the ladies might like to do this as well) or your high-viz dayglo pyjamas and run a fun dress-down day in support of the ‘Bright Day’ campaign. Raising awareness might help to save lives in future and that life could be yours. Check out the Brake website for details.

This post was written by:

- who has written 474 posts on Motor Blogger.

Geoff is a freelance writer and photographer.

Contact the author

Leave a Reply

All comment forms are spam protected.

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